Current:Home > StocksBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -WealthMindset
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-15 16:10:03
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (28877)
Related
- Grammy nominee Teddy Swims on love, growth and embracing change
- Phillies set to use facial authentication to identify ticketholders
- On Maui, a desperate plea to tourists: please return
- Hurricane Idalia's path goes through hot waters in the Gulf of Mexico. That's concerning.
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Amazon Reviewers Swear By This Genius Cleaning Ball to Keep Their Bags Dirt & Crumb-Free
- A man is arrested months after finding a bag full of $5,000 in cash in a parking lot
- NFL roster cuts 2023: All of the notable moves leading up to Tuesday's deadline
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- What should I consider when offered a buyout from my job? Ask HR
Ranking
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- South Korean auto supplier plans $72 million plant in Georgia to build electric vehicle parts
- Trump's 4 indictments in detail: A quick-look guide to charges, trial dates and key players for each case
- Federal officials tell New York City to improve its handling of migrant crisis, raise questions about local response
- North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
- Sinéad O'Connor's children express gratitude for support a month after Irish singer's death
- Could Hurricane Idalia make a return trip to Florida? Another storm did.
- Much of Florida's Gulf Coast is under an evacuation order – and a king tide could make flooding worse
Recommendation
Questlove charts 50 years of SNL musical hits (and misses)
Jared Leto’s Impressive Abs Reveal Is Too Gucci
A North Carolina court justice wants to block an ethics panel probe, citing her free speech
Louisiana plagued by unprecedented wildfires, as largest active blaze grows
Woman dies after Singapore family of 3 gets into accident in Taiwan
August 08, R&B singer and songwriter behind hit DJ Khaled song 'I'm the One', dies at 31
'All The Things She Said': queer anthem or problematic queerbait?
500 flights cancelled as U.K.'s air traffic control system hit by nightmare scenario