Current:Home > InvestChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -WealthMindset
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-16 15:07:05
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (43)
Related
- Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
- University of Wisconsin System will change its name to The Universities of Wisconsin by 2024
- Biden interview in special counsel documents investigation suggests sprawling probe near conclusion
- Labour Party leader Keir Starmer makes his pitch to UK voters with a speech vowing national renewal
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- 5 Things podcast: Israel hits Gaza with slew of airstrikes after weekend Hamas attacks
- What is Hezbollah? The militant group has long been one of Israel's biggest foes
- Nobel Prize in economics goes to Harvard professor Claudia Goldin for research on workplace gender gap
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Biden interview in special counsel documents investigation suggests sprawling probe near conclusion
Ranking
- Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
- Her name is Noa: Video shows woman being taken by Hamas at Supernova music festival where at least 260 were killed
- Hamas’ unprecedented attack on Israel raises questions about the influence of its sponsor, Iran
- Bad Bunny announces new album 'Nadie Sabe Lo Que Va a Pasar Mañana,' including release date
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Is it acceptable to recommend my girlfriend as a job candidate in my company? Ask HR
- Maralee Nichols Shares Tristan Thompson’s Son Theo Is “Always Wanting to Help”
- NATO equips peacekeeping force in Kosovo with heavier armament to have “combat power”
Recommendation
Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
Biden to condemn Hamas brutality in attack on Israel and call out rape and torture by militants
Atlanta police officer fired over church deacon's death; family pleas for release of video
Starbucks releases PSL varsity jackets, tattoos and Spotify playlist for 20th anniversary
'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
Shop Amazon’s Prime Day 2023 Best Beauty Deals: Laneige, Color Wow, Sunday Riley & More
ESPN NHL analyst Barry Melrose has Parkinson's disease, retiring from network
A spectacular solar eclipse will darken the sky Saturday. Will the one in April be better?