Current:Home > FinanceAdidas finally has a plan for its stockpile of Yeezy shoes -WealthMindset
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-14 18:31:06
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (98)
Related
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Caitlin Clark returns to action Wednesday: How to watch Indiana Fever vs. Las Vegas Aces
- Get 2 Benefit Porefessional Primers for the Price of 1: Blur Pores and Create a Photo-Filter Effect
- NYC mayor declines to say if he remains confident in the police commissioner after a visit from feds
- Senate begins final push to expand Social Security benefits for millions of people
- 'Emilia Pérez': Selena Gomez was 'so nervous' about first Spanish-speaking role
- Ohio is sending troopers and $2.5 million to city inundated with Haitian migrants
- The Latest: Harris-Trump debate sets up sprint to election day as first ballots go out in Alabama
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- Evan Ross Shares Insight Into “Chaos” of Back to School Time With His and Ashlee Simpson’s Kids
Ranking
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Dave Grohl Reveals He Fathered Baby Outside of Marriage to Jordyn Blum
- How to Watch the 2024 Emmys and Live From E!
- NYPD officer lands $175K settlement over ‘courtesy cards’ that help drivers get out of traffic stops
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Missing boater found dead at Grand Canyon National Park
- The first general election ballots are going in the mail as the presidential contest nears
- 2024 lottery winners: How many people have won Mega Millions, Powerball jackpots?
Recommendation
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
'Happy Gilmore' sequel's cast: Adam Sandler, Bad Bunny, Travis Kelce, more confirmed
Adopted. Abused. Abandoned. How a Michigan boy's parents left him in Jamaica
Dave Grohl Reveals He Fathered Baby Outside of Marriage to Jordyn Blum
The company planning a successor to Concorde makes its first supersonic test
Lindsay Lohan, Olivia Wilde, Suki Waterhouse and More Attend Michael Kors Show at 2024 NYFW
Sean Diddy Combs Ordered to Pay More Than $100 Million in Sexual Assault Case
US consumer watchdog finds that school lunch fees are taking a toll on parents