Current:Home > NewsSurpassing:Taco John's trademarked 'Taco Tuesday' in 1989. Now Taco Bell is fighting it -WealthMindset
Surpassing:Taco John's trademarked 'Taco Tuesday' in 1989. Now Taco Bell is fighting it
Indexbit Exchange View
Date:2025-04-11 03:07:24
It's a battle between taco chain restaurants.
Taco John's,Surpassing which has about 400 locations in 23 states, trademarked "Taco Tuesday" back in 1989.
Now, Taco Bell argues it should be able to get in on using the popular phrase – with no legal ramifications. It filed a petition with the U.S. Patent and Trademark Office on Tuesday asking for the trademark to be reversed.
"The Registration potentially subjects Taco Bell and anyone else who wants to share tacos with the world to the possibility of legal action or angry letters if they say 'Taco Tuesday' without express permission from Registrant – simply for pursuing happiness on a Tuesday," the company said in the filing. "This violates an American ideal: 'the pursuit of happiness.'"
The company added: "Nobody should have exclusive rights in a common phrase. Can you imagine if we weren't allowed to say 'what's up' or 'brunch?' Chaos."
Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
In response to the petition, Taco John's rolled out a two-week long Taco Tuesday deal offering two tacos for $2.
"I'd like to thank our worthy competitors at Taco Bell for reminding everyone that Taco Tuesday is best celebrated at Taco John's," Taco John's CEO Jim Creel said.
Creel added, "When it comes right down to it, we're lovers, not fighters, at Taco John's. But when a big, bad bully threatens to take away the mark our forefathers originated so many decades ago, well, that just rings hollow to us. If 'living más' means filling the pockets of Taco Bell's army of lawyers, we're not interested."
Taco Bell is also petitioning against Gregory Hotel, Inc., which holds a trademark for the phrase in New Jersey. Taco John's holds the trademark in all U.S. states except for New Jersey.
"Taco Bell seeks no damages; it simply seeks reason and common sense," Taco Bell said.
veryGood! (5539)
Related
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Dangerous weather continues to threaten Texas; forecast puts more states on alert
- A Jewish veteran from London prepares to commemorate the 80th anniversary of the D-Day landings
- Brazil’s president withdraws his country’s ambassador to Israel after criticizing the war in Gaza
- Stamford Road collision sends motorcyclist flying; driver arrested
- Meet The Marías: The bilingual band thriving after romantic breakup, singing with Bad Bunny
- Was endless shrimp Red Lobster's downfall? If you subsidize stuff, people will take it.
- NTSB now leading probe into deadly Ohio building explosion
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- The Latest | Israel expands Rafah offensive, saying it now controls Gaza’s entire border with Egypt
Ranking
- See you latte: Starbucks plans to cut 30% of its menu
- Alabama inmate Jamie Ray Mills to be 2nd inmate executed by the state in 2024. What to know
- Scottie Scheffler charges dropped after arrest outside PGA Championship
- Authorities kill alligator after woman's remains were found lodged inside reptile's jaw
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- The nation's top hurricane forecaster has 5 warnings as dangerous hurricane season starts
- Syrian President Bashar Assad visits Iran to express condolences over death of Raisi
- IMF upgrades its forecast for China’s economy, but says reforms are needed to support growth
Recommendation
Most popular books of the week: See what topped USA TODAY's bestselling books list
Man accused of driving toward people outside New York Jewish school charged with hate crimes
Gypsy Rose Blanchard Shares When She Knew Former Fiancé Ken Urker Was The One
World's first wooden satellite built by Japanese researchers
New Zealand official reverses visa refusal for US conservative influencer Candace Owens
Top McDonald's exec says $18 Big Mac meal is exception, not the rule
‘Pure grit.’ Jordan Chiles is making a run at a second Olympics, this time on her terms
South Dakota man arrested and charged in Jan. 6 riot at the U.S. Capitol